My name is Louis Elrod. I’m the Political Director at Better Georgia, and since 2008 I have managed campaigns at the local and state level, helping candidates and organizations win progressive victories in a red state. Activists like me have helped a lot of people run for office, and we know there’s a huge amount of information that first-time candidates need to learn quickly. That’s why we put together this six-episode podcast featuring interviews and advice from the best campaign professionals we could find. Stepping up to run is a major undertaking, but we hope that Better Georgia’s Candidate School can make it just a bit easier.
This is Lesson 6: Hiring Staff. Listen in to learn what positions you need filled for a smooth campaign, what you need in a campaign manager, and common missteps of first-time candidates.
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If you go to sleep at one o’clock in the morning, your campaign manager should be someone who is going to stay up until three o’clock in the morning to make sure things are taken care of.” – Tharon Johnson
- Who you need on your campaign, and who to bring on first
- Why early money in a race is often a bellwether in elections
- What a candidate’s main skill should be in any race
- What qualities your campaign manager should have
- What Tharon looks for in hiring people on his campaigns
- Why you should not run your campaign by yourself
- What campaign positions are not high priority
- Louis’s homework for this lesson
Who do you surround yourself with, and what does that say about your candidacy?” – Louis Elrod
Listen to the other episodes of Candidate School:
- Candidate School Lesson 1: Making Your Decision
- Candidate School Lesson 2: Setting Up Your Campaign
- Candidate School Lesson 3: Raising Money
- Candidate School Lesson 4: Field
- Candidate School Lesson 5: Communications
- Connect with Tharon Johnson:
Raising money is the most fundamental quality a candidate must have.” – Tharon Johnson