My name is Louis Elrod. I’m the Political Director at Better Georgia, and since 2008 I have managed campaigns at the local and state level, helping candidates and organizations win progressive victories in a red state. Activists like me have helped a lot of people run for office, and we know there’s a huge amount of information that first-time candidates need to learn quickly. That’s why we put together this six-episode podcast featuring interviews and advice from the best campaign professionals we could find. Stepping up to run is a major undertaking, but we hope that Better Georgia’s Candidate School can make it just a bit easier.
This is Lesson 4: Field. Listen in to learn the importance of field efforts in a campaign, the most effective methods, and when is the best time to hire a field director.
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The smaller the campaign, the more important the field effort is.” – Kendra-Sue Derby
Show Notes:
- What field is in a campaign
- How important field efforts are to a campaign
- Why Kendra-Sue advocates for smaller campaigns to have field efforts done mainly by the candidate
- Why smaller races require more from the candidate
- The efforts needed to reach out to the voters in your race
- The benefits and drawbacks to different field methods
- How early a campaign should begin field efforts
- The benefits and drawbacks of canvassing
- The next best methods after canvassing
- When you need to hire a field director
- Kendra-Sue’s strategy to maximize the effectiveness of canvassing
- When a volunteer field effort is advantageous to a paid canvas
- What Kendra-Sue’s duty is when working as a paid canvas
- Louis’s advice on how to keep focused on your goal
Canvassing has been proven to be the most effective way to persuade and motivate an individual to go out and vote.” – Kendra-Sue Derby
Listen to the other episodes of Candidate School:
- Candidate School Lesson 1: Making Your Decision
- Candidate School Lesson 2: Setting Up Your Campaign
- Candidate School Lesson 3: Raising Money
- Candidate School Lesson 5: Communications
- Candidate School Lesson 6: Hiring Staff
Links Mentioned:
- Connect with Kendra-Sue Derby:
Twitter | LinkedIn
The more you can rely on your own volunteers and yourself, the better it is.” – Kendra-Sue Derby