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Raising Money on the Better Georgia Podcast

Candidate School Lesson 3: Raising Money

Raising Money on the Better Georgia Podcast

My name is Louis Elrod. I’m the Political Director at Better Georgia, and since 2008 I have managed campaigns at the local and state level, helping candidates and organizations win progressive victories in a red state. Activists like me have helped a lot of people run for office, and we know there’s a huge amount of information that first-time candidates need to learn quickly. That’s why we put together this six-episode podcast featuring interviews and advice from the best campaign professionals we could find. Stepping up to run is a major undertaking, but we hope that Better Georgia’s Candidate School can make it just a bit easier.

This is Lesson 3: Raising Money. Listen in to learn the most effective methods of fundraising, the amounts you need to raise, and what fundraising firms can and can’t do for your campaign.

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There is no way to sugarcoat it: money is the lifeblood of a campaign.” – Louis Elrod

Show Notes:

  • Why fundraising for your campaign is the highest priority
  • What fundraising goals a first time candidate should have
  • What the influx of candidates in every office race has done for fundraising
  • Keisha’s recommendation on how much to raise for a given level of office
  • The importance of call time, even in the digital age
  • When is a good time to throw a fundraising party
  • What can go right and what can go wrong on the night of a fundraiser, and how to prepare for the worst
  • What fundraising firms can and can’t do for your campaign
  • The most important preparations you can do before raising money
  • How candidates build “the list”
  • How many events you should hold as a new candidate
  • Why you can’t trust your gut when fundraising for the first time
  • Louis’s homework for beginning your journey into fundraising

Don’t get disappointed by the disappointments; what I mean by that is that sometimes, a lot of the people that you think are going to be 100{21a0f2e682527d5e15328a793158bcc0a9b8955c1b60e5cb556db3e7991c3fc5} with you are not really with you.” – Keisha Carter Brown

Listen to the other episodes of Candidate School:

Links Mentioned:

  • Connect with Keisha Carter Brown:

Facebook | LinkedIn | Twitter | Website

There is no bigger fundraiser on your team than you as a candidate.” – Keisha Carter Brown

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