“Abortion is Healthcare & Reproductive Justice is Unconditional Love. Trust your loved ones to make decisions about their bodies.”
If you live in Atlanta, Augusta, Columbus, Macon or Savannah, perhaps you’ve seen these billboards during the month of October.
These are the few cities in Georgia where a pregnant person can get an abortion. Fake women’s health clinics — which only exist to shame women out of having an abortion by any means necessary — outnumber real clinics by almost ten to one in this state.
And they make their presence known with billboards along every major interstate. You can’t miss the “Pregnant? Scared? Call….” or “Life begins at conception” billboards that run the stretch of I-75 down into Florida or I-85 into Alabama.
Access Reproductive Care – Southeast — an organization dedicated to funding abortions and advocating for abortion as a social good across the southeast — decided to push back and boldly affirm that getting abortion care is healthcare.
“We wanted to make sure that the ads delivered this bold message of love and support, by saying abortion is healthcare, and reproductive justice is unconditional love,” Oriaku Njoku, the Executive Director of ARC-Southeast told Better Georgia.
“In Georgia 96% of counties here don’t have access to a clinic that offers abortion,” she added. “The restrictions around abortion not only impact our communities, but they create this culture and climate that shames and stigmatizes pregnant people in our state.”
As Njoku pointed out, seven in ten Americans oppose overturning Roe v Wade, adding that this campaign is making space for folks to see and understand how widespread the support for abortion access is.
“In supporting this particular campaign, [Georgians will] be in community with people who are willing to fight with them, as we raise our voices for reproductive justice, and to fund abortion, and to make reproductive justice a reality for everyone in Georgia,” Njoku said.
In addition to the billboards, ARC-Southeast is also running a social media campaign, sharing the same message of support for abortion access and reproductive justice.
“If you see a billboard or if you are supportive of eliminating barriers to abortion access, definitely lend you voice and support us,” Njoku said.
“If you live in Columbus or Savannah or Augusta or Macon or Atlanta, and you see any of the billboards definitely share a photo on social media. Tag us at ARC-Southeast. And then also find the digital pledge card and figure out how to get involved,” she added.
As for the response they have received?
“It’s been really awesome. Me, just personally, driving through different parts of the city, and then seeing a billboard, I just get really excited,” she said, adding, “The response, a majority of it has been really positive, has been really, really positive.”