My name is Louis Elrod. I’m the Political Director at Better Georgia, and since 2008 I have managed campaigns at the local and state level, helping candidates and organizations win progressive victories in a red state. Activists like me have helped a lot of people run for office, and we know there’s a huge amount of information that first-time candidates need to learn quickly. That’s why we put together this six-episode podcast featuring interviews and advice from the best campaign professionals we could find. Stepping up to run is a major undertaking, but we hope that Better Georgia’s Candidate School can make it just a bit easier.
This is Lesson 5: Communications. Listen in to learn how to develop a compelling message, how to get the most out of working with journalists, and best practices of campaign communications.
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Developing a compelling campaign message isn’t something you whip up in your head the day before you announce your candidacy.” – Liz Flowers
- How much time and effort to put into communications versus other aspects of the campaign
- The importance of a solid, compelling message
- What voters need from a candidate’s message
- Why repetition is key in delivering your campaign
- The role of storytelling in your campaign
- The do’s and don’t’s of working with journalists
- Why it is important to know the media you’re interacting with
- What earned media is, and it’s role in your candidacy
- When you should hire professional communications staff
- The best practices of campaign communications
- Louis’s homework to develop your communications strategy
Most people vote with their gut, not with their head.” – Liz Flowers
Listen to the other episodes of Candidate School:
- Candidate School Lesson 1: Making Your Decision
- Candidate School Lesson 2: Setting Up Your Campaign
- Candidate School Lesson 3: Raising Money
- Candidate School Lesson 4: Field
- Candidate School Lesson 6: Hiring Staff
- Connect with Liz Flowers:
Effective campaign communications is planned and delivered again and again and again.” – Liz Flowers